BaCKGROuND OF BubblE TeA

WHAT IS A BUBBLE TEA?

BUBBLE TEA

Origin

Alternative name(s): pearl milk tea, boba milk tea

Place of origin: Taiwan

Creator(s): Disputed

Details

Course: Drink

Main ingredient(s): Tapioca balls, milk/creamer, brewed tea, sugar, water  

Bubble tea, also known as pearl milk tea, boba milk tea, or boba is a tea-based drink invented in tea shops in Taichung, Taiwan, during the 1980s. Most bubble tea recipes contain a tea base mixed with fruit or milk. Ice-blended versions are usually mixed with fruit or syrup, resulting in a slushy consistency. Most bubble teas come with small chewy tapioca balls commonly called "pearls" or "boba"

There are many variants of the drinks, and many kinds of types are used and ingredients added. The most popular bubble drinks are bubble milk tea with tapioca and bubble milk green tea with tapioca.

Why sell Bubble Tea?

Compared to other products in the food and beverage industry, Bubble Tea is a very simple business model to understand and operate.

 (a)   A Profitable Industry

Bubble Tea is a new and exciting way to tap into the already very successful and attractive drinks industry. Beverage businesses are usually located in high footfall retail areas. In 2010, UK retail sales were over £293 billion, more than a third of total consumer spending! In 2010, Smoothie sales totaled £169 million. Bubble Tea gives you the opportunity to reach out to budget conscious consumers and offer them a fun, new and innovative alternative at a more reasonable price. Your profit margins remain high, as the cost of materials is low.

      (b)   Low Cost Materials, Attractive Prices and High Margins

Compared to the strong growth of 159% between 2005 and 2007, there was a 36% decline in sales in the smoothie industry between 2007 and 2009. Researchers have found that as the overall cost of living continues to rise, that there has been a noticeable decline in growth for the smoothie industry. Consumers are actively searching for more affordable alternatives.

      (c)    New Trends

Researchers also found that ¾ of smoothie and milkshake drinkers found exotic combinations of fruits very exciting.

Partly due to the high cost of imported fruits and their very short shelf life, the drinks industry is not keeping up with that demand.

Once more, Bubble Tea can offer the solution. With over 52 flavors’ between powders and syrups, as well as the possible additions of fruit, yogurt, ice cream, milk and more, Bubble Tea has limitless combinations, allowing you to cater, at a reasonable cost, to the consumer demands of exotic flavors’.

(d)   Wide Range Appeal

Bubble Tea House Co. takes pride on its commitment to cater to a wide range of customers. All our products are Vegetarian friendly, the vast majority can safely form part of a Vegan diet, our creamy powders are lactose free and we are the only European distributors offering a Soy based Creamer. 

In addition, we have low sugar alternative options. High in flavor, our fruity teas produce naturally sweetened delicious Bubble Tea. Guilt free, these will help to put you ahead of your competitors.